This is a debatable point whether website designing is a science or an art. Being a professional web designer, I must say that it is both. It is half art and half science. There are various reasons for this. But before coming to that let me discuss first what website designing is all about. Nowadays, the business activities are performed on the global level. With the commencement of the internet technology, the major portion of the urban population is using this technology in order to gather information. The website is basically the means to do business. This helps in taking the business to the next level.
The website designing is not the piece of cake anymore. The preferences of the clients, as well as the visitors, have changed. There are trillions of website live on the internet, but only a few have the ability to generate the leads. There are several reasons that are held responsible for the conversion rate. Let us discuss first the scientific aspects of website designing. In order to attract visitors, it is mandatory that your website comes in the top of the searches. This can only be possible if the website is designed as per guidelines of the search engines. To meet this requirement, it is necessary that the layout of the website must be developed in the proper manner.
Apart from this, the navigation Why Does Your Business Need A Website? and call to action are very important. At times, the website has the ability to attract the visitors but doesn’t have the potential to convert these into leads. In such case, the navigation and call to action are held responsible. The designers should keep in mind to provide easy navigation to the visitors. Moreover, the clear call to action should be provided so that the visitors should know what to do after coming to the website. If the visitors don’t find the user-friendly interface, then they will certainly navigate to some other website, causing the increase in the bouncing rate.
Now, we should discuss the artistic aspects of web designing. It is the duty of the designer to create the fascinating homepage. This has a positive influence on the mind of the visitors. The theme of the website should be chosen in such manner that it will perfectly match the business. The designers should also use impressive infographics in order to grab the attention of the visitors. The text style, the font size, the color pattern and designing should also be provided in a friendly manner so that the visitors get amazing browsing experience.
The overall result of these activities is that they are very effective in boosting the performance of the website. These activities provide advanced browsing experience to the visitors thus, help a lot in reducing the bouncing rate. The reduction in the bouncing rate increases the probability of conversion. In a nutshell, we can conclude that the designers do the proper amalgamation of the scientific as well as artistic aspects while designing the website. This will result in a better website that has the ability to fetch more visitors and converting them to potential buyers.