As per the Direct Marketing Association, email marketing yielded $51.58 for every dollar that was spent on it in the year 2006. The projected number of 2007 was $48.56 and the forecast of 2008 will be $45.65. Marketing via email to internal lists is superior to all other direct marketing options, including brochures, printed pieces sales pamphlets, and so on. Marketing via email is extremely inexpensive to make and reproduce, yet extremely efficient.
Send information – there’s always something happening at your company. You’ve got updates, you’ve made changes You have information that your customers would like to have and would like to know. Marketing via email allows you to send this information out efficiently. Write one email about the latest changes at your company – and make sure you target the right segment of customers (more to come about the targeting) and then suddenly the thousands of people you conduct deal with daily are aware of what’s happening. The sending of information – which is the essence of email is perhaps one of the main (and easiest) reasons to be implementing marketing through email.
Sales and Discounts Are you having an event or offer clients who have been customers for years a special discount? Make sure your customers are aware and you could bring to the table many times more than your business that you’re operating. It’s believed that it is the most effective to pitch your product to a client who is already a customer. Email marketing is an effective method of efficiently (but personally) send out sales, offers or special offers to your list of customers who are both existing and potential.
News – Share your positive news! In the business world, people like to feel they’re working with successful, growing companies. This is reflected in their work! I had the pleasure of meeting Colin Quinn a few years ago , and I attribute that awkward encounter at Newark airport. Newark airport , to the present success.
It’s a joke But if you’ve been featured in the newspaper or you have been the subject of an event that involved cutting ribbons be sure to let everyone know. Spread the news about your accomplishments or become a celebrity, even a local celebrities and then continue to grow.
Surveys – Your customers employees, vendors – everyone you interact with has the opportunity to have a voice. An email newsletter that is short and concise with a questionnaire can give you insights into the various aspects of your company and your associates.
Staying in Front The best for the last. Based on my experience designing and implementing emails for marketing, the main thing I’d like to convey is staying in the Front!
People have a very limited memory. If you’ve performed a service which was excellent, people will likely refer one or two people about it or recommend an acquaintance to business. However, as the time goes and they move further than the time of your event, they might not remember the service you provided.
The detail job you carried out on the car of your client was great, but as time passes – when circumstances that occur in the life of your client that require a recommendation (a friend of one of your clients purchases a second-hand car, for instance) the purchase is so distant that they don’t realize that you’re available for an opportunity to help them.
Marketing by email can break down the time lag. Customers you provided services to earlier in the year when well-informed about the latest news including surveys, sales, news and so on. are receiving your emails inboxes and won’t be able to forget about your company. Even if they do not read each email, the regular reminders are a fantastic way to ensure that your company is able to remain ahead. Marketing via email allows you to keep in front of those customers and suppliers that you’ve worked hard to obtain, but who may not be in contact on or with at the time.
A newsletter via email keeps you ahead of your competitors. I’ve spoken with a lot of companies that are currently dissatisfied with their suppliers as well as other providers they’ve contracted out, but they cannot even remember the name of the company! People are busy, and they tend to forget. However, if your customer is targetted by an adversary,, then an email newsletter – which has kept your business prominently in the minds of your clients is an effective method to keep your client.
There are many methods to obtain emails of those who you can mail your newsletter. Any size is acceptable. Start small. We started with just 60 addresses (friends and family members, colleagues clients, etc.). The list you have will increase with time. The only method to get email addresses is to ask your current clients to ask to request emails. If you have any type of excel spreadsheet with all your clients and vendors , or have more sophisticated CRM software, begin there. Create your list using the names of your contacts each day.
If you are at a networking events, ask everyone who you meet if they would be interested in receiving your newsletters via email. Most of the time, the list will expand incredibly quickly once you begin focusing on it. The majority of these suggestions are related to things you go to and meet daily.
Give away a free book or guide or a consultation session to all who are interested in being added to your mailing list. The trade show is a great opportunity to promote and network your products or services. having a valid email address will allow you to keep it for the duration of your life.
Different emails can have different recipients. The message you send to your vendors may not be applicable to your customers. In fact, it may be essential to not send the message because it could create confusion or damage relationships. This is why when you start to accumulate your list, make sure you split it Email1and1. This will differ based the people you deal with, typically you’ll include vendors, customers leads, friends and familymembers, etc. As your list expands and you work to dial on your email marketing abilities, the more specific your list will be the more effective. Paying for lists or compiling randomly gathered email addresses from sites across the internet – even though they are permitted – can lead to no problems in the least fortunate or extreme of situations. Simply put, don’t contact anyone you haven’t personally had a conversation with or requested to be participate in the newsletter. Email marketing, if done correctly takes longer time to complete however in the long the end, it will be more efficient and yield higher returns and will ensure that you are not in problems.