Design As a Strategic Advantage

In this environment, website design can become a strategic advantage. Effective use of design will allow a company to benefit from it in several ways.

Effective design will allow the supplier to better predict and control costs. For example, a project should include flexible rules on how and where the site will add new content (as opposed to updating old content). Establishing these rules at the design stage of the project will greatly reduce the need for ongoing design changes, as well as extend the time until the next major redesign.

A multi-layered site design can allow a business to react faster and more effectively. Separating content from presentation and function in design reduces the effort to modify any of the three later. Additionally, a strong conceptual model simplifies decision making about whether or not to make changes in the first place.

Perhaps most importantly, effective design can help keep users happy and loyal. There are measurable human factors that can be used to objectively assess the impact a site design has on its users. Effective website design can improve the experience for users in several measurable ways. For example, using consistent language on buttons and prompts reduces the time users spend performing tasks by 25%. Users go to a site with goals. Effective design will help them achieve their goals faster and easier.เว็บไซต์พนันออนไลน์ที่ดีที่สุด

You can use a design to reduce the number of mistakes users make when performing common tasks on a site. If someone hasn’t been exposed to how the software designer handles the error, this idea may seem jarring. Users generally think of mistakes as mistakes made that are somehow their fault. Software designers regard errors as the best approximation of correct user action. In other words, the user took what appeared to be the right action to achieve a goal. Software designers use well-known principles to increase the likelihood that a user will take the correct action in the first place. There are no bad users, but there are designers and designs that are far from perfect.

Subjective satisfaction is another human factor measured by software designers. This is typically done by having users assign a numerical value to how much they enjoyed using the software. Therefore, although the measured factor is subjective, it is assigned an objective number, by the users, which will act as a reference point that can be re-measured over time to evaluate the improvement. If an organization believes that user satisfaction with their site is not particularly important, they may want to keep in mind that this is an important predictor of whether or not the user will return.

We’ve seen some of the ways better design can improve a site in measurable ways. But with rising costs, rapid technological change, and greater functional complexity, how will designers, let alone go beyond current usability levels, to gain strategic advantage for their sites?

As web designs become more like software designs, web designers will need to look at the software industry’s methodologies. This will result in a shift to a new design imperative that will combine best practices from media design and production with the principles of human-computer interaction. This is called action-oriented design.

Much of this new design movement will happen naturally. The Web may be the most recent new medium, but it certainly isn’t the first new medium. There is a natural progression in the design of all new forms, media or otherwise. The new forms begin by imitating the older forms, then evolve into what the new form will eventually become. Early automobile designs copied carriage models (hence the name “horseless carriage”). Early television programs copied both radio and live theater. Likewise, the Web is also struggling from its first imitation of the print and broadcast media and towards what it will eventually become.

Four stages of web design

The four progressive phases of the evolution of Web design reflect the phases that many Web designers go through in their development. There are many examples of sites on the web today that correspond to the first three stages. The fourth phase is the one that is only now beginning to emerge. The four stages are:

I. Apply what we already knew. Here the designer applies the lessons