Art Online: Selling Art on the Internet:
Your artist’s website should make up a significant element of your marketing plan to promote your artwork to purchase. It’s like having your own gallery, and if your website is correctly set up it can do your marketing and communication for you. Imagine being told that you must show your portfolio to a variety of clients across the globe all at once. This isn’t physically possible, however this is precisely what your website will accomplish for you. Your strategy for your website must be twofold: 1) bring the most number of visitors to your websitetraffic) improve the conversion rate i.e encourage them to perform the desired decision
Here I will show you tips to aid you make your site visitors complete the desired decision
1.) Check that Your Website is professional and conveys the image you want to Present
Like a physical gallery Your website needs to be neat, clear, and uncluttered. the background and images should be as clean and tidy as the gallery’s walls providing your visitors with an enjoyable experience that will be kept in mind. Make sure the images uploaded are clean and professionally designed.
Here’s the Cool Stuff
2.) Utilize Your Website to establish a rapport with your Customers and Prospects
Include on your home page the so-called Opt In Box which is basically a place where users can enter their email address and name kissanime. It is essential to provide an incentive for them to provide their information. If they aren’t really interested in your work, they’ll not sign up to the mailing lists. Therefore, give them free reports to inform them on the benefits of purchasing art. After that, you can begin to communicate with them, and give them the chance to get to meet your. Are you able to see how powerful this could be.
3.) Make use of videos
You are aware of how effective You Tube has become. Utilizing videos can help increase your sales as people are drawn to videos. It is possible to put a video up on your homepage, introducing your business to visitors or showing their work in the process of being completed. In this way, they can be a part of of your artistic creations when you show videos that show the development of your art.
4.) Start a Blog
By publishing a blog, you’ll be able to provide your readers and potential customers an opportunity to know the things you’re up to on a daily basis as well as how your career is developing. If you’re organizing an exhibition, your blog will update your followers on the happenings and help you establish the relationship and generating curiosity about you. Similar strategies are employed on Facebook as well as other social media platforms, particularly Twitter.
5) Create Credibility
If you have any testimonials or mentions from the media, these should be included on the homepage. This is due to the fact that when people arrive on your site and can right immediately view the examples of your work, and hear about the buzz surrounding the site, then they’ll be drawn to the site and seek out more.
6.) and Measurement and Statistics
To increase conversions, it is essential to be able measure what works and what’s not. This is done by the use of tracking tools like Google Analytics which can show you where visitors come from and the actions they’re taking.
I hope that the information above will be useful to you. For Your Art to success.